Project Description

CLIENT

Jarrettsville Federal

Independent, community bank

CHALLENGE

Jarrettsville Federal needed a complete branding and marketing program that would maintain the confidence of their older, existing customers, but also welcome younger, new customers. The organization also had to introduce its new management team into the marketplace.

SOLUTION

Turn of Phrase created a comprehensive, turn-key marketing plan that included all forms of media to reach its target markets– print, broadcast and digital. Turn of Phrase created, wrote, and managed design of new website; created, wrote and managed design and printing of brochure with inserts; recommended and negotiated media advertising plan; created, wrote and managed design and placement of print ads; created, wrote and managed radio and digital advertising.

CAMPAIGN

Traditions start somewhere. Start yours at Jarrettsville Federal.

RESULTS

Management team members were introduced to the community through ads in the local newspaper that featured their photos and their favorite traditions.

Advertising in print media and on radio highlighted traditions and encouraged customers to open savings accounts, checking accounts or IRAs. Ads were turn-key based on topic and strategic timing.

Successfully raised the awareness of Jarrettsville Federal in the community.

Increased customer traffic in bank branch.

Pushed customers to new website.

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