Turn of Phrase is founded on outstanding client service, clear deliverables and strategic, individualized programs.  We create complete marketing programs or offer project-based work.  We want to be a trusted extension of your team.

Turn of Phrase can generate your complete plan:

  • Proactive programs
  • Reactive, timely response
  • Projects on time, every time

From the owner’s pen…

by Lisa Baldino

Turn of Phrase evolved from a freelance writing assignment that would keep my foot in the proverbial corporate door to a focused business that has found its niche in professional writing.  Turn of Phrase utilizes my best skills, but it also challenges me every day – to build my creativity, stretch my communication skills and sharpen my focus. I have aligned with some of the best local professionals in various disciplines, and together, we make the client experience the best that it can be.

As a business writer and strategic marketing professional, I earned my solid skill sets working with major corporations. Every experience — from escorting the Nestle Quik Bunny and the McDonald’s All American Jazz Band to launching Sony’s Plasma TV line — was a valuable asset to my career.

I gained business savvy during my 12-year tenure at Sony Electronics, including balanced P&L, inventory management, new product development and strategic pricing and promotions experience. Target marketing, media relations, speech writing and presentation skills resulted from a constant vigilance to uphold the world’s number-one recognized brand name.  I honed impeccable client service skills at two public relations agencies, as I met the marketing challenges of major brand clients – McDonald’s, Nestle, Stouffer’s, Citicorp and Catalina Marketing. Today, my own clients reap the rewards of concise writing, attention to detail and high-level account management.

I have earned a local reputation as a professional writer who consistently provides engaging copy, on time and within budget. I am proud to say that I maintain long-term clients and after project completion, clients continue to return to me with additional assignments. They trust both my writing skills and my client service credentials, and they know that they can count on me to get the job done right the first time.

My trail of writing, marketing and public relations includes:

  • Freelance Writer and Marketing Consultant, Bel Air, MD
  • Sony Electronics, Park Ridge, NJ
  • The Softness Group Public Relations, New York, NY
  • Creamer Dickson Basford Public Relations, Pittsburgh, PA
  • Duquesne University, Pittsburgh, PA