Turn of Phrase evolved from a freelance writing assignment that helped keep my foot in the proverbial corporate door to a focused business that has found its niche in professional writing.Turn of Phrase utilizes my best skills, but it also challenges me every day – to build my creativity, stretch my communication skills and sharpen my focus. I have aligned with some of the best local professionals in various disciplines, and together, we make the client experience the best that it can be.
As a business writer and strategic marketing professional, I earned my solid skill sets working with major corporations. Every experience — from escorting the Nestle Quik Bunny and the McDonald’s All American Jazz Band to launching Sony’s Plasma TV line — was a valuable asset to my career.
I gained business savvy during my 12-year tenure at Sony Electronics, including balanced P&L, inventory management, new product development and strategic pricing and promotions experience. Target marketing, media relations and presentation skills resulted from a constant vigilance to uphold the world’s number-one recognized brand name. I honed impeccable client service skills at two public relations agencies, as I met the marketing challenges of major brand clients – McDonald’s, Nestle, Stouffer’s, Citicorp and Catalina Marketing. Today, my own clients reap the rewards of concise writing, attention to detail and high-level account management.