Turn of Phrase…a sequence of words intended to have meaning; worded in a distinctive way; a brief, apt, cogent expression.

Writing that Captures

Turn of Phrase can make your story powerful. Whether it’s website content, marketing collateral, speech presentations or electronic communication, Turn of Phrase develops a written image that will leap off the page and capture your reader or listener. Our creative thinking, coupled with your strong product or service, will move your audience to action.

All of our work is customized. It is strategic. Before we write word one, we listen to your objectives, learn about your business and the marketplace in which you compete, then we provide a personalized plan that will achieve your marketing goals. That plan is flexible, viable and quantifiable. Our copy writing is succinct and to the point. It is distinct and separates you from the crowd.

We write website content that clicks, press releases that make headlines, speeches that make an impact and target marketing programs that hit the spot.


Turn of Phrase is a multi-faceted company specializing in
professional writing, marketing and client service.


“When I have an important article to assign for I95 BUSINESS magazine, I immediately turn to Lisa Baldino. Lisa’s articles are always well written, free of errors and on deadline, which makes my job so much easier. She has the rare talent of being able to thoroughly explain the topic while also providing insight into the people behind the story.”
Gregory J. Alexander, Executive Editor, I95 BUSINESS
“We rely on Lisa to create product application stories that are invaluable marketing tools for the professional electronics business. She conducts the interviews, writes the stories, obtains proper approvals and collects photos to create a real world study of how our products are used. Lisa does an amazing job for us and we would highly recommend her for any and all marketing services.”
Clint Hoffman, VP, Kramer Electronics Inc.
“Lisa has the ability to perfectly capture a client’s tone and energy – no matter what the demographic. I’m always delighted to look at her written copy and see the visuals appearing before my eyes!”
Karen Frances, Independent Television Producer, Harford Cable Network